brand MANAGER

I lead brand strategy from foundation to national execution, building distinctive identities designed to win in competitive markets. My work aligns positioning, portfolio architecture, messaging, and visual systems into cohesive brand ecosystems that scale across retail, digital, and experiential channels. I partner with executive leadership, sales, and operations teams to ensure brand strategy translates into measurable growth and long-term equity.

I architect and oversee integrated go-to-market initiatives across multi-channel environments. From product launches to retail expansion, I direct cross-functional teams to execute campaigns that drive awareness, consumer acquisition, and sustained market presence. My approach balances creative impact with operational discipline to ensure consistent execution at scale.

I drive product and packaging innovation grounded in consumer insight, category dynamics, and commercial viability. I lead concept development through commercialization, aligning design, sourcing, compliance, and distribution into streamlined product launches. Every innovation initiative is built with retail performance, scalability, and brand longevity in mind.